SFRC x Ciele Collab Coming March 2025

Years before SFRC founders Brett and Larissa Rivers opened the brick and mortar shop In Mill Valley, they built trail community and culture through early-morning runs in the Marin Headlands every Thursday at 5:30am. 

Feeling stealthy wearing headlamps as they set out in the dark, the group of aspiring ultrarunners named their 12-mile weekly route the “Ninja Loop” 

Ted Knudsen, future owner of SFRC, was there right from the beginning running the Ninja each Thursday morning. 

The SFRC brand became an organic extension of the community as Brett began selling hats and T-shirts from the trunk of his car at the trailhead—with Ted as one of his first customers!

This Thursday, March 20th, we’ll be teaming up with @cieleathletics, one of SFRC’s original brand partners, and @trailthursday to bring you a Pop-Up and Coffee Tailgate from the back of Ted’s truck at the Ninja Loop trailhead featuring a fresh Ciele x SFRC CLB Cap collab evoking the origins of our community, culture and brand. 

Get your Ciele x SFRC Caps now during the pre-sale, then join us this Thursday morning at the Ninja Loop trailhead to pick them and enjoy some coffee after a group run on part of the original Ninja. 

Ciele x SFRC Pop-Up & Coffee Tailgate

📍SCA Trailhead 
6:00AM Group Trail Run 
Route: Ninja Lite
Distance 8mi
7:30AM Pop-Up & Coffee Tailgate